Video content has morphed into a media of boundless possibilities all targeting one thing: personalised customer content. As markets changed and technology grew, the use of these products has grown exponentially. Companies no longer simply advertise products in short clips. The approach now is to deliver as much visual content as possible but focused on [...]

Creating online videos has become a critical segment of digital marketing and fairly inexpensive as well. A formerly specialised and rather complicated process has been altered into a simple practice. Put frankly, human beings are attracted to visual appeal and relate very well to moments captured within videos. Enter Snapchat and the uncharacteristic, yet unsurprising, [...]