Most businesses will excitedly sign up to Twitter, expecting a flood of new visitors and potential new customers. Months later, the digital cobwebs surround most accounts. We can help you so that this doesn’t happen to your business.

Twitter is an excellent platform to drive traffic to your website. It can help you get new customers with just a small amount of investment – in many cases, you’re simply sharing things you’re reading or doing anyway. It’s all about leveraging that power and ensuring you do it the right way. Here are 4 ways you can drive up followers easily and quickly.

Tweet Often on Twitter (But Not Junk!)

If you want your Twitter account to be a bonafide success, then you’re going to have to invest the time necessary to make that happen. Keeping on top of your account by making regular updates is your first port of call. Add hashtags where relevant so that your tweets come up in searches.

Of course, the key is to keep your tweets relevant and worth reading. No one wants to see what the office cat has had for lunch or that you’re happy the sun is shining. The minute users see irrelevant and annoying tweets coming up, they’ll not think twice about discarding you.

Use Tweets to Link to Useful Content

In addition to tweeting relevant pieces of information (i.e. not how your day is going!), it helps to use Twitter as a platform to link to your – or someone else’s – useful content.

Some Twitter accounts work fantastically well as resource aggregators. In other words, people will follow you because they know you have the finger on the pulse. Link to authoritative posts you have written on your website, or simply share a resource you’ve found elsewhere.

Interact

Twitter isn’t just about sending out your message, but about interacting. That’s the best way to get people to follow you. Get involved in conversations, reply to messages, and ask questions of people that operate in your field.

Look for accounts that share similar interests or operate in your field. If you focus on web development solutions, for example, get talking with other agencies that provide similar (but not identical) services.

Focus on Images, Not Videos

While we’re not saying you should give up on videos completely, stats do tell us that the Twitter faithful tweet more images – in fact, they are shared 361% more. Not only that, images get 128% more retweets as well.

Considering that videos take much longer (and a larger budget to boot) to publish, it’s a no-brainer that you should build your base on creating share-worthy images for your Twitter followers to share with others.

These 4 tips will get you more followers, guaranteed. However, we understand that managing your social media accounts isn’t always at the top of your priority list. After all, you have a business to take care of.

If you need tips or advice on how best to drive your social marketing campaigns forward, give us a call. As a leading Bristol SEO agency, we’d be happy to help your business.