Everyone has a weakness....it could be chocolate chip cookies. It could be designer shades. Or maybe it’s wearing rubber underwear.

There is always, always a motivating factor. A point at which seduction is not only possible but pleasurable. People positively want to be seduced. And every day, we exploit that desire with pin-point precision.

There is nothing sinister or immoral in this. We are simply applying the techniques of the world’s second oldest profession. It rarely comes in a flash of inspiration. It takes time and patience, but ultimately the trigger is found and then ever-so-gently, persuasively squeezed.

Of course, our target can choose to resist. But it’s so much easier to succumb. And they do. Oh they really do.