Creating online videos has become a critical segment of digital marketing and fairly inexpensive as well. A formerly specialised and rather complicated process has been altered into a simple practice. Put frankly, human beings are attracted to visual appeal and relate very well to moments captured within videos.
Enter Snapchat and the uncharacteristic, yet unsurprising, success of this business. Thankfully many businesses can leverage this product to grow their bottom line and consumer base as well. Outlined below is an explanation of why video marketing has taken off as well as a few recommendations on how to integrate Snapchat into a company’s marketing strategy.
Why video marketing?
Research demonstrates that videos are 50 times more likely to be receive comments and reviews compared to text-based articles and websites. This simple statistic captures the benefits of incorporating videos into a marketing strategy. Simple photos only display snapshots in time whereas videos allow viewers to become encapsulated in the moment, visually and audibly.
Capture the moment
Integrating Snapchat into a marketing strategy allows companies to provide insight into the presence of the moment. Generally speaking, marketing is about content surviving the test of time, but Snapchat is different – in actuality it is downright contradictive to this very notion. Normal videos will remain persistent on the Internet for years down the line. Snapchat, on the other hand, allows companies to capture that fleeting moment in time. For instance, take snaps of product release parties, athletes preparing for a game, and even setup activities for events.
Leverage visibility with promotional opportunities and coupons
Coupons are one of the best methods to drive traffic to a company. Snapchat provides an avenue to release coupons and promotions with a twist though. The self-destruction feature can be a unique way to get customers to interact and remain up-to-date with company accounts. For example, post a coupon opportunity advertising 10 %, 30 %, or even 100 % off for any customer who shows a cashier the Snapchat coupon before it self-destructs. It almost becomes a game at that point…
Release teaser videos on upcoming products
This activity is fairly self-explanatory but needs to be foot stomped. Snapchat offers another avenue for promoting new products and offering sneak peaks of upcoming merchandise. Consider truly teasing customers by slowly revealing a few aspects of a product before releasing the full visual. An example would be a car manufacturer showing tires rolling down a sunny road in one snapchat, displaying a sleek engine revving in another, and then releasing the final product image. This will definitely generate buzz!
Advertise upcoming events
Snapchat is the ultimate tool to release flash sales outside the normal sale cycle (e.g., holidays). A company can even tailor who receives exclusive sales offers via Snapchat. This ensures that only the most loyal and avid customers have access to these special opportunities.
Highlight behind the scene activity
Printed magazines have finally caught on to this idea. Everyone has seen photographs that appear to be so picturesque it makes you wonder whether it has been edited or not. A unique and interesting aspect to these sessions is the ability to capture behind the scene activity highlighting the amount fun (and work!) associated to a product. Snapchat is the perfect means for incorporating this aspect via the short video capability. Snap a few shots or videos capturing photographers and models in action advertising your products!
To find out how we can help with your video content call on 0117 9666 448.