“If it’s not broken, don’t fix it.” Is that how you are approaching your website? It may not be a bad strategy to use, but when will you know that your website is “broken” and when it needs to be “fixed?” Back when it was first created, your website may have been a powerful tool [...]
Although letterpress and screen printing might be good options for producing a few copies of a design, offset lithography printing represents the standard for mass production. This printing process works well when the designer understands how to work with its colour producing capabilities. Otherwise, the end result will most likely be mass quantities of dull, [...]
The use of social media platforms such as Facebook, Twitter and Pinterest has grown rapidly over the last decade and is showing no sign of slowing down. Facebook alone is approaching two billion active profiles, while Twitter has over half-a-billion active accounts. More and more, people are finding and sharing information—product reviews, news articles, educational [...]
So what is the secret to creating professional, effective web designs? While there could never be one single technique that solves every problem, studies have shown that the “F” pattern layout may be the most powerful tool professional designers have in their arsenal. The effectiveness of the “F” is based around how viewers read web [...]
Whether you are running a small landscaping business or a multi-billion dollar conglomerate, the process of designing your website will play a key role in your success. Many business owners have grown to understand the importance of web design over the years. However, some struggle to keep up with this constantly-evolving industry. While some industries [...]
While the development of the internet and social platforms play key roles in connecting the business world, a well-designed business card still makes a huge difference when making connections and seeking new opportunities. On the other hand, a poorly-designed business card can significantly hinder all of your networking efforts. Creating a highly-effective business card design [...]
Anyone who has ever done a graphic design project has experienced the principle of emphasis. On the first draft, it looks like the heading needs to be bigger. On the second draft, the heading now makes the logo look too small by comparison. Then, on the third draft, the heading and logo look great, but [...]
Professional designers use an array of different terms to describe the relationships between elements in a design. From connection and separation to similarity and contrast or grouping and ungrouping, they all communicate how the elements within a design cooperate to provide the best possible effect. In every design, some elements should be connected, or similar [...]
Even for the most experienced professional designers, complex design techniques consume a lot of time and concentration. These techniques can add a great deal of depth to a design when used properly, but they can also distract the viewer from the focus of the design. Simple and effective techniques represent the true building blocks of [...]
When it comes to finding the best approach for designing a great landing page, you can find a wide array of different ideas and techniques on the web. However, all of the most effective landing pages focus on the way the audience interacts with each element and the design as a whole. A good landing [...]
