Anyone who has ever done a graphic design project has experienced the principle of emphasis. On the first draft, it looks like the heading needs to be bigger. On the second draft, the heading now makes the logo look too small by comparison. Then, on the third draft, the heading and logo look great, but [...]
Professional designers use an array of different terms to describe the relationships between elements in a design. From connection and separation to similarity and contrast or grouping and ungrouping, they all communicate how the elements within a design cooperate to provide the best possible effect. In every design, some elements should be connected, or similar [...]
Even for the most experienced professional designers, complex design techniques consume a lot of time and concentration. These techniques can add a great deal of depth to a design when used properly, but they can also distract the viewer from the focus of the design. Simple and effective techniques represent the true building blocks of [...]
Since business owners have to manage so many different issues and concerns throughout the course of a normal day, it can be tempting to undermine the importance of professional graphic design.
An effective style guide is essential to establishing that consistent brand image.
While many of today’s designers focus on the digital world, there will always be a need for designers who know how to create print designs that don’t suck.
When it comes to design, logos may represent the most important, and possibly most difficult, element to create. To customers, a great logo design can become an instant reminder of your company, but an effective logo can also serve as a symbol for all your employees to follow.
Mathematics and design have been linked since ancient times. The ancient pyramids and temples represent some of the first examples of mathematical theories and principles.
