Whether it’s subtle but powerful tweaks to your brand or a complete overhaul of the look and feel of your business, the time for rebranding comes to every business at some point or another. From small local concerns to giants such as Coca Cola, ensuring the image of the business is kept up to scratch is almost as important as the product or service offer.

Think your brand is gathering cobwebs and ready for a fresh idea? If any of the following points resonate with your business, then the answer is most likely a resounding ‘Yes!’

Rebranding lets people know you move with the times

People appreciate businesses that are rock solid and built to stand the test of time. Loyalty and longevity definitely mean something to your customers. However, that doesn’t mean your brand should look as it did when your first started out.

Rebranding will show your customers, potential new clients, and your competitors that you maintain a fresh edge. Innovation, investment in new trends, and ensuring your business is constantly evolving for the better is something you want to reflect in your brand.

Your brand is no longer relevant to your business

Just as with people, businesses change over time. Your branding needs to reflect your business now, not what it was a few years ago. This piece of advice is particularly relevant to growing businesses. You may have started as a small local start-up, but now you are in the big leagues. It’s time to start acting like it.

Set yourself apart from your competition

While we’re not advocating to go against the grain completely, it’s nevertheless important to inject a little bit of jazz to your branding. Something that will make people take notice of what you have to offer.

Having a stale brand that looks like anything else you’d find with an average business is going to keep you as just that, average. Look at what your competition is doing and ensure your branding blows everyone else out of the water.

Going after new business

Your current clients may be enough to keep the clock ticking over, but if you want growth then your branding may not be enough to gain interest from a wider demographic.

If your business started out catering to small businesses but now you’re capable of handling blue chip concerns, it’s time for your branding to reflect that professionalism. Have your brand grow with you, without alienating your existing client base.

Need advice?

Analysing your own business branding isn’t the most straightforward affair. Loyalty to a particular logo or colour scheme can cloud an otherwise objective perspective. Why not give us a call to run through some ideas?

We have ample experience in reinventing brands from top to bottom, without removing the core message of your business. We can make subtle changes to reflect a new direction while keeping your brand recognisable to customers. In short, we can help your business move forward.