Some business owners just don’t buy into SEO – far from considering it an essential piece of the marketing puzzle, they think it’s just a money pit that doesn’t feed the bottom line. This is a dangerous misconception that could cost your business in the long-term.

SEO has never been more relevant

The fact is that search engine optimisation is more relevant than it ever has been. If you want your company to complete on a local and national (or even global) level, then you’re going to need to invest in SEO. Here are 4 reasons why.

Adwords becomes viable

Adwords is the bane of many local businesses, yet it remains one of the most effective ways to drive traffic. Many have spent hundreds if not thousands of pounds, without seeing anything in return. It’s easy to see why many have thrown in the towel.

The reason Adwords is so expensive is that every time a user clicks on your ad, Google charges you. For popular national keywords, the cost can be debilitating.

For small businesses, this is a cost that simply can’t be met. However, not all is lost. Chances are that your Adwords campaigns have been running blind, leading to unnecessary expenses on the wrong keywords.

As a leading SEO agency in Bristol, we know it’s important to pay for laser-targeted terms that will get you hits that are relevant to your website. We’ll choose keywords that not only have a high conversion rate, but are cheaper as well.

The savings in your Adwords campaign alone can be worth the effort and expense of hiring a local SEO company to handle your strategy. If you would like to find out how we can help you, give us a risk-free call today.

First Page of Google = Free Organic Traffic

For many local businesses, the first page of Google seems like an unattainable dream. Targeted organic traffic may seem like a utopia, but it doesn’t have to be that way. Getting your website to sit proudly amongst the top 10 results is possible, as long as your SEO campaign fits what the search engine giant is looking for.

Keep in mind that getting a space on first-page real estate just doesn’t happen by accident. If you want to rank on a given Google search, you’re going to need an SEO strategy that’s built around more than just updating your Facebook page.

Even if you don’t get a top ranking for your chosen keyword right away, it’s very likely that our SEO campaigns will lead to multiple first page rankings ancillary terms. This means that you’ll still get targeted traffic, usually just a few weeks after you’ve started.

Increase Conversion Rates

SEO campaigns aren’t just about getting more eyeballs on your website. They’re also built to increase conversions. Google knows a thing or two about what makes a user tick – getting your site to adhere to the search giant’s guidelines usually goes hand-in-hand with a tangible upward move in site quality.

This means that your copy becomes more effective, your site quicker to load, and your content geared towards giving the user what it wants. This consequently leads to improved sales numbers, as your website’s conversion rates will hit the roof. You don’t even need increased traffic to make it worth doing!

High Return on Investment

While some company directors see SEO as a ‘nice to have’, it’s much more than that. It’s an essential cog of the modern business and it’s worth every penny. We’re one of the top agencies in Bristol when it comes to SEO – we can work with your budget to find a plan that suits what you can afford.

We know that we can only stay in the SEO game if we ensure that what you invest in us ends up in tangible results. We’re in the business of bringing you increased rankings, more traffic, and a higher conversion rate for your service or product.

That’s why opting for an SEO strategy from a proven professional agency just makes sense. While it requires an up-front investment, you’ll be getting a multiple in return. Those in the know call that a ‘no-brainer’.