The constant challenge of adding new customers is one of the most important aspects of business management and growth. Many of your marketing and promotional efforts are devoted to this challenge. In today’s world, these strategies often revolve around a company’s website. Unfortunately, many marketers and business owners focus too heavily on the traffic numbers for the site. These metrics are important, but they don’t mean that any of your traffic is actually converting to sales!

Usable and Up-to-Date

Your conversion rate is highly related to an array of different design elements, but an updated website with high usability has an automatic advantage over the competition. You want your web design to focus on making the website easy and pleasing for your customers to use. You can boost usability by keeping your support and contact information in a clear and accessible location and maintaining simplicity in your forms. Even with the most usable site, out of date information will quickly turn a potential customer away.

Call to Action

Calls to action are some of the most important elements in any website. You cannot assume that your visitors will simply do what you want them to do. You must provide an easily accessible doorway prompting them to enter. Effective calls to action are often the most important factor in increasing your conversion rate.

Emphasised Content

The most effective web designs place the most important information front and centre. Good designers study eye tracking research and understand the way the human brain experiences a website. Since research has shown that the attention of most users is focused towards the top of a webpage, you should emphasise important content by placing it at the top of each webpage.

The Fast Read Phenomenon

Over the years, consumers have adapted to the internet to increase efficiency and productivity. Users refuse to waste more than a few seconds of their time on a webpage that doesn’t immediately provide the information they’re looking for. Visitors will spend added time at your website only if your emphasised content convinces them that it is worth the extra time to continue reading.

You should make sure that all of the content on your site is easy to read and scan quickly. You may need to add white space to your pages through content breaks and other elements. A good web design will highlight and showcase your products and services in a visually interesting and enticing way. Your potential customers should never have to dig around for the product information they need before purchasing.

Consistency

Good web designers understand the importance of creating a consistent feel throughout a website. By committing to one colour scheme and utilising similar graphics and images, you can provide a consistent look no matter what section or webpage the visitor is seeing. Visitors are more trusting of websites with clean, consistent, polished designs.

Your website design should focus on enticing your target market to read more about your products and services. It should be easy to use, up-to-date and consistent throughout. With these tools, you can use design to increase your conversion rate in no time!

If you need help with your website please give us a call on 0117 9666 448